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Who are you? What are you doing here?
Take to LinkedIn with purpose and desire for a result LinkedIn will tell you they have 730,000 members worldwide. It’s without doubt the largest and most effective collection of business professionals in the world. If you have a profile, it’s simple to find a friend,...
LinkedIn Marketing Labs offers hours of good information on paid LinkedIn products
LinkedIn has launched LinkedIn Marketing Labs, currently a series of courses to help you become familiar with LinkedIn’s paid products. The goal is to help users utilize the full power of LinkedIn and optimize any businesses sales performance. LinkedIn offers...
LinkedIn brings growth momentum into 2021
It’s a new year and a good time to see the latest figures on usage related to LinkedIn. Without much doubt, the pandemic and the need to drive business online, coupled with the natural digital transformation occurring, has spiked LinkedIn usage in the business world....
Here’s why it’s critical to create a LinkedIn business page
LinkedIn is a powerful tool with incredible influence and use within the business community. It’s not just a recruiter’s tool – it has become an integral piece of a company’s digital transformation. It has become an essential for social selling and for extending...
Think deeply when choosing community board members
No matter what stage a community or philanthropic organization is in, there is always the issue of selecting or electing the right board to govern the organization. It must never be a case of accepting warm bodies. This is the opportunity for choosing a group of...
Here are five basic truths about social selling
I’m almost apologetic for using the term social selling. It has become cliché and even a catchall for so many different concepts in online selling. While the term is often heard and used, it is still taking time for sales forces to embrace the concept and the need for...
Use LinkedIn polls to keep your posting fresh and gain marketplace intelligence
A business friend recently placed a poll on LinkedIn. He asked “Post-COVID, what is the first thing on your to-do list?” There were three choices Travel Restaurant outing Spend time at the office. Can you guess the most popular answer? Some 80% of respondents said...
LinkedIn rolling out product pages, adding value to company profiles
Product pages are the newest element to be added to a LinkedIn company page arsenal of opportunities. It’s part of a continuous push to make LinkedIn company pages relevant, useful and to keep people on the platform to learn more about a contact and their company....
Visibility is an essential strength for your organization
Have you ever been in one of those long meetings that wrangle endlessly over the final wording of an email, marketing campaign or a bylaw? They can be painful. More to the point, they can hurt rather than help the cause of a community organization. Your organization...
Here’s why potential contacts will and won’t connect to a salesperson on LinkedIn
We are all at different stages of our personal and professional digital transformation. This same transformation has affected our business results as well. That makes it a critical necessity to adopt social sales. We’re living in a world now, where LinkedIn will tell...