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The Power of the Press Release
February 9, 2021 @ 11:00 am - 12:00 pm EST
The press release should play a significant role in your communication strategy. It is still the best way to get a journalist’s attention. But there are certain practices and ideas to put in place to spark the reader interest, provide readability, and give you the best possible chance of action from your audience.
In this course you will learn:
- Are press release still relevant?
- When to use a press release
- Grabbing the reader’s attention
- The power of strong content
- Who are the audiences for your press release?